DOS EQUIS

I was lucky to play a very small part in this storied campaign, working on this spot with the Euro/RSCG crew.

ETRADE

The world was riding high in the late-nineties when suddenly the bubble burst, leaving in its wake companies like Etrade, who had essentially built their position on the premise of excess. We were challenged to very quickly change Etrade’s direction or they risked becoming a relic of this lost era.

The campaign we created took a nostalgic glance at the “good old days” (of the year prior) and positioned Etrade as the company poised to handle the challenges of this seismic economic shift. When all was said and done, it worked. Etrade weathered the storm and lived to fight another day, and we received a handful of industry accolades to boot.

COMCAST

In the world of confusing cable offers and packages, Comcast created a Price-for-Life Plan – sign up and your bill literally stays the same forever. To communicate this offer and dispel the likely skepticism consumers would feel, we created a commercial starring the ultimate skeptic. A man who built a time machine to go into the future to make sure his bill actually stayed the same. Which it did. Oh, and he also brought and alien back with him, which can happen.

SONIC

We worked with the team at GS&P to help create one small chapter in the long-running “Two Guys in a Car” campaign for Sonic. It was particularly gratifying to have the guys learn German for one of these.

DISCOVER CARD

Consumers didn’t see the value in using the Discover card versus Amex and Visa. Even their Cash Back Program, perhaps the only unique advantage, was suffering.

Our challenge was to communicate the idea that using your Discover card for regular, everyday purchases can add up a lot more than you realize. And communicate, it did. For first time in years, membership was up, and their long-time tag line, “It pays to Discover,” was successfully reenergized.

BUDWEISER

Budweiser’s True campaign needed a spot to kick off MLB season, so we created this one, based on the simple truth that baseball fans aren’t shy to throw around the word “balk”, but not a single one of them can explain what it actually is.

SUTTER HOME

Sutter Home was seen as an impersonal, corporate winery, when in reality, they were one of the only remaining large wineries where the founder was still heavily involved in the daily business.

We created this campaign to bring humanity to their brand with a humorous, light-hearted look at Bob Trinchero’s life and passion for wine. With a bit of creative license, of course.

SPRINT

Nextel was introducing their next generation of walkie-talkies that made connecting instantly on the job easier than ever – even during times when you’re distracted with other…important things.

AT&T WIRELESS

Since their classic days of “Reach out and touch someone,” AT&T’s message had steadily lost its humanity, and they found themselves lost in the increasingly crowded landscape of phone plans and pricing. So we brought back AT&T’s old tag line, modernizing it to, “Reach out,” and created stories that led people back to the company’s roots of simple human connection. The campaign was a huge success. New customer acquisitions soared, and AT&T was AT&T again.

CHEVY

Chevy was looking for a Super Bowl spot to featured their new Mustang with a tie in to Michael Bay’s upcoming Transformers Movie. So, we decided to create a spot with a bit of a surprise in store, but in order to fool viewers, we designed it to look like a local, low-budget ad for a used car dealer - one that would blend in with the handful of other local ads that often make it onto the big game in smaller markets. And just when they think they know what they’re watching, Bumblebee shows up.

HP

HP was introducing their new Envy laptop with Beats audio, designed to bring a rich auditory experience to the world of degraded digital sound. We partnered with Alicia Keys to tell the real story of her musical journey, and the heart and soul she puts into every note that she creates. A difference that listeners could finally hear, just the way Alicia intended.

DREYER’S

We worked with the crew at GS&P to create this spot based on a universal truth in the world of ice cream. When it’s good, there are no words.