PACIFIC BELL

Pacific Bell was one of the first Telcos to enter the world of cable internet. In order to be successful, they needed to communicate their unique advantage over cable companies - faster service through a dedicated line that wasn’t shared with your neighbors. Through the fictitious utopian neighborhood of Laurel Lane, we created a campaign depicting all that can go wrong when people share a cable line.

Subscriber numbers went through the roof as the campaign went on to win awards at every major show, including a Gold Lion at Cannes, a Gold Effie and the distinction of Advertising Age’s Campaign of the Year.