NASCAR

Nascar was looking to create a Super Bowl spot that could shift the focus away from football for sixty seconds and remind people that there’s an even more exciting sport out there. So, we got Nick Offerman involved, wrote a song for him, put a guy in American flag thong, and the rest is history. It became a massive viral hit with millions of views in the first week alone, then went on to win awards at the Emmys and Clios.