GOT MILK?

The California Milk Processor’s Board was looking for a commercial to remedy an unexplained slide in milk sales. Jeff Goodby and Rich Silverstein were looking for a spot that could sit with the likes of the classic Aaron Burr, the spot that kicked off their storied era of Got Milk spots ten years earlier. In the end, we were proud and relieved to accomplish both, while going on to win a Gold Lion at Cannes and numerous other accolades including Creativity’s Best Spot of the Year.